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Sponsored by Pillar to Post |
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5 Ways to Break Into the Luxury Market |
By Mark Mathis, VP of Sales for Homes.com |
Real estate agents often hope to focus on a specific niche. For some, this could be first-time homebuyers, green-home enthusiasts or renters. An especially popular market, many agents try to get a foothold in is the luxury home market. While there are agents who excel in the luxury market, it can be a difficult niche to break into. These types of clients often prefer private listings and aren't likely to reach out to agents to buy or sell. Instead, they likely work through their connections. Here are five tips to help you become that connection and break into this elusive market. 1. Define Luxury - When thinking about working with luxury buyers and sellers, it's important to consider what luxury is for your area. A $600,000 home in rural Georgia isn't the same as ...
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